From the admin portal select Users | Active users.If you feel that an ad violates this policy, please complete the appropriate Intellectual Property Concern Form.This is much easier than it was a few months ago. copyright/pirated goods: A counterfeit good mimics trademark brand features rather than copying a product itself (such as music, movies, and software). trademark policy: Our counterfeit policy concerns the actual goods promoted on a site, whereas our trademark policy concerns use of the trademark in the ad text itself.Ĭounterfeit vs. If you are a trademark owner and want to submit an allegation regarding the advertising of counterfeit goods, please complete the Intellectual Property Concern Form.Ĭounterfeit policy vs. Upon receiving a sufficiently detailed complaint containing all required information, Microsoft will investigate and, if appropriate, remove from our network an ad that violates this policy.

Trademark or designer product brand names cannot be modified with “counterfeit,” “fake,” 'replica,' 'copy of,' 'inspired by,' “bootleg” or any synonym thereof. A counterfeit good is one that copies without permission the trademark and/or distinctive features of a product in order to either pass itself off as the genuine product or promote a nearly identical replica or imitation of the original product. Microsoft prohibits the advertising of counterfeit goods on our advertising network.

You are a reseller whose website sells authentic goods or services that are distributed under the trademark.Īll other markets should submit a complaint about the use of a trademark in ad copy via the Intellectual Property Concern Form.

You are clearly using the ordinary, dictionary use of a term, and your principal offering is not any product or service that competes with the goods or services represented by the trademark.

Your website provides information-product reviews, for example-about goods or services that are represented by the trademark, and your principal offering is not any product or service that competes with the goods or services represented by the trademark.

Use of a third-party trademark may be allowed if its use is truthful and lawful, for example, if:

Advertisers may not bid on keywords, or use in the content of ads, any term whose use would infringe the trademark of any third party or otherwise be unlawful or in violation of the rights of any third party. In addition to trademark infringement investigations, for the above markets, Microsoft will also investigate a complaint about trademark infringement in keyword use after it receives all required information via the Intellectual Property Concern Form.

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